Fifty Shades Freed, Universal’s finale to the franchise, dominated the competition in North America as it opened top on $38.8m despite scoring the lowest debut of the series. Dakota Johnson and Jamie Dornan star in the release, which arrived in 3,768 venues, some 20% behind the $46.6m number two launch exactly a year ago of Fifty Shades Darker, and less than 50% of what Fifty Shades Of Grey achieved on $85.2m back in 2015.  In other box office news, Sony Pictures launched children’s film Peter Rabbit in second place with $25m in 3,735 venues, while Clint Eastwood’s terrorism thriller The 15:17 To Paris opened third via Warner Bros with $12.6m in 3,042.

‘Fifty Shades Freed’ Pushes The Franchise Past $1 Billion


Editorial credit: urbanbuzz /